Apple to take on Google in search

Apple has a lot of money 🙂 ….. from buying 2,668,445,630 copies of Avatar from the iTunes store, or maybe even think of bailing out Greece.

Last week they decided to spend a little cash on acquiring Siri (Sirius) a company that makes mobile application that allows users to perform web search using voice commands. Just speak into the phone, say exactly what you want, and it’ll find a way to make it happen….

Users can speak commands like ” Pizza delivery” or “ nearest hospital”.
The software uses GPS and speech-recognition technology, and the application translates the commands and uses search algorithms to find answers

Ok, now to business. How much did Apple spend? The assumption is anywhere between
$100 million to $200 million, though Siri officially mentions as the figure being on $24 million.

Now there are two routes Apple could potentially take:

Rip the company and take its developers on board or simply integrate the Siri into the next version of its operating system.

Thinking of a long term picture of taking on Google, an integration is what we think would happen. This would also increase Apple to get into serious search business and also improve on its voice control.

Looks like that Apple and Google relationship is gonna get rougher in the coming months.

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