Apple Siri-Featuring John Malkovich

In this latest ad from TBWAMedia, Apple continues to highlight the interplay with a new spot featuring John Malkovich.

However, what this lacks is the seriousness in which the interplay usage comes out.I mean, in one of the feature the actor simply says “Life” and the “machine” spouts a list of axioms for living a good one…including “avoid being fat”, “read a good book every now and then” and “try to live together in peace and harmony with people of all creeds and nations”.

Its a bit surprising that an actor as accomplished as Malkovich, is just reduced to interact with a machine which lacks any humanity. makes me wonder why he signed up? Why would anyone swap a real friend with a jokes from Siri.?
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