Can TV and Digital see some integration?

Soon the internet would find out what you watched on TV. 
Recently, a company Datalogix, specialized in data launched a new product that aims to let digital marketers target ads to people online based on what they see on TV. Based on an association with TRA (a firm acquired by TiVO), which collects data from cable boxes in the U.S (Oh yes, not yet India, not yet).
Very simple, here is how it works:- TRA delivers TV viewing data to Datalogix, which then combines it with the demographic and purchasing behavior of TV households. Datalogix then matches up with the data collected from over millions of cookies it amassed. But is there a guarantee that every ad an advertiser shows online using these data are being shown to someone who has seen a specific TV ad or show?
The counter being since the data is being collected and built from abase of over 4 million households, it would be more accurate that others who use only few thousands.
Wait and watch…it looks it is still a work in progress and long way to go.

The case of an awesome digital media strategy!

Ever faced a scenario of a faulty digital media strategy? Well, no one is alone. Even a firm like Microsoft makes mistakes. It started with the acquisition of aQuantive, an online advertising firm. Microsoft thought on acquisition of this firm, it would be a significant tool to boost their online advertising effort. Well, it just turned out to be a huge mistake. On “investigating” it turned out to be a fauty digital media strategy.

So  apart from developing a sound digital media strategy which includes company goals, visions, risks, product offering technological processes, there are some pitfalls to be avoided as well.
No Proper advertising solutions–Relying only on social network as an advertising solution is not good enough. In spite of having fan pages, the limited exposure won’t deliver the kind of results your company needs to be successful. The digital media should also include additional paid advertising solutions. This just broad bases the target market and stronger chance of creating brand awareness on social channels.
No Proper Planning—A digital media needs to be planned effectively. It is not enough just to scratch the surface and expect the strategy to deliver huge results. Demographics, social graphics have to be understood, you need to know your target audience, best time to reach them, strategy to engage them and most importantly, how to achieve your goals with your digital strategy.
No Proper Focus–A clear cut goal on what your company is promoting and how to reach its sales goals must exist. A simple strategy should also address What is your brand about? Any primary goals? What is the advertising story? 
Importance of mobile advertising opportunities:-  Including content marketing within your strategy is equally important to drive traffic and revenue. Therefore including mobile advertising opportunities in a digital plan is important. In fact it is predicted, that digital advertising would surpass traditional media very soon. 
I am not saying that the above should make your digital plan a kick @$$ one, but atleast avoiding certain pitfalls is definitely a start to a path of an awesome digital plan.