Alternatives to Google Reader

Yup..its correct…Google Reader is no more!

Google decided to shut down its RSS reader leaving many users wondering how to subscribe to their favourite RSS feeds( btw GR wasn’t the most aesthetically designed product from California,but its still did its job).
That said, if you are looking for alternatives there are quite a few replacements. Some of them are available across devices and OS. 

The ease with which it can synch with GR was the most attractive.That besides, it brings in a lot more.
—The featured sites are quite a lot, across the globe and covers from various categories like Business, Tech, News, Cooking.
–More search friendly.
–Shareability of news across your social platforms
–Quite easiliy available as pug ins for desktops, Android and even iOS.


–More touch friendly.
–Swipe responses are surprisingly smooth with ability to swipe them up and down with ease.
–The home screen customisability was the best I loved on this reader.
–Ofcourse, feeds from your friends on facebook can also be read.


Google Currents
May not have hogged the limelight all these days due to GR, but i guess with the shutting down GC could start seeing some push in popularity.
However, similar to Flipboard, the UI has a magazine style layout making it look very sleek.
Just like GR, it allows for RSS enabled site subscription and a breaking news feature that pulls out news from the selected categories.


Very popular among the android and iOS users-they dont have a desktop version.
Again, a magazine layout lets you flip across like a magazine with ease.
Customising through several categories like News, Technology, Business and even favourite sites like Economist, Salon and Guardian possible.
However, its key strength is in its magazine layout with enormous content, allowing it for a precise customisability.

Btw..all the above mentioned are free to download.




I guess, this is what we are evolving to from an existing POE( Paid Owned and Earned) strategy.
Optimisation essentially comes from the fact that no matter how relevant or attractive your content , it needs to be optimised across multiple devices.
So marketers are trying to move away from mobile apps( which would be preferred by consumers) to a more mobile optimised website pushing content also becomes far more easier than otherwise. So one interesting trend to look forward in 2013 would be to see how apps compete with mobile optimised content.
Now moving over, this optimisation essentially leads to more personalisation. With some good data and insights, it becomes a personal experience for individuals, rather than a website designed for everyone but relates to none.In turning this out, a more accurate ROI gets defined and advertising becomes no more just plain advertising, but source for relevant information.
But, the catch is to generate these data, it depends on how much personal information one wants to give out?
So personalisation or privacy would be a question to be answered by every individual…my opinion…the more information you are willing to share, the more targeted and accurate could be the messaging. Would be interesting to see also what the government decides.
Government or no government, the end of 2013, could look lot different from 2012, with the successful ones who continue to optimise and push across for POM