Panda, Penguin and Neuromarketing

Have you regularly faced issues with regular Panda and Penguin updates?

Completely re-work your SEO strategy basis the above?
Well, you are not alone Penguin update alone affects more than 3% search queries, while Panda affected more than 12% search results. Ever since Google has started the Panda and Penguin updates, stuffing up your SEO strategy with just right keywords but low quality articles alone doesn’t guarantee a higher Google ranking.
So how do you play nice with these animals?
“Mind reading” is probably the way forward. The term Neuromarketing has been catching up with marketers over the last few years. The term Neuromarketing   is a science that’s based on the fact that more than 95% of all out thoughts, emotions occur even before we are aware of it. This essentially means, marketers are talking to only 5% of the customer’s brain.
Few of the clients who are currently using this technique include Google, Frito-Lays, Microsoft and Daimler.  
The entire logic behind how neuromarketing is built is based on the fact that our buying decisions are made in split seconds in our subconscious part of the brain and by understanding what we like/ what we don’t like based on our reaction to certain brand, marketers can design better products and communication to bridge the “unaddressed” needs.
Using these inputs, designing content that appeal to consumers, to attract the audience that you want goes a long way to ward off the Pandas and penguins. 
There have been marketers who have changed their content (those who have not changed well over a decade) based on such studies and research and have started experiencing some benefits.

Few of the Myths on SEO uncovered.

There are some misconceptions about SEO process.We can uncover few of them:-
Misconception 1:We Must Rank Number One
ClickThrough rate studies have shown, though searchers prefer the top three listing, on subsequent pages too, being listed towards the top of the pages show similar click behavior. The conclusion being, that relevant information and user-friendly listings are more valuable than just rank alone. So, no, you don’t need to rank in first place anymore to see success.
Misconception 2:Keywords Need to Be an Exact Match
Writing a heading that explains the content as clearly as possible is more important than force fitting keywords into headings and making it as awkward as possible. Also, there isn’t any single rule about “ideal keyword density”. So for anyone who is clinging onto this, there isn’t an ideal number of times you should repeat a keyword on a given page.
However, including keywords in your page title are very important- this is the only way someone knows what your page is about. The keyword should also be included in a headline on the page, ideally also within the URL, and at least once within the content.
Misconception 3:Social Media & SEO Aren’t Related at All
When SEO and Social media merge, it is referred to as “social search”…and it is becoming a real thing now a days.
To prove this, Google has been working hard with Google+ and Google Authorship. The point being, that relevant content would continue to be trusted and drive both search and social media marketing.
Prioritizing content shared by social media influencers can also go a long way in helping merge both SEO and Social Media Strategy and treating them as part of your marketing strategy rather than letting the two work in silos.
Misconception 4:The H1 Is the Most Important On-Page Element

With search engines becoming much more smarter, the relevance or the importance of H1 tag, seems to be fading. The title tag (H1, H2,H3…) is only used for styling purposes. In fact, it is simply a part of your CSS, more a designer putting together a reference style for his font styling and sizing purposes. 

The reason why it is losing importance is people have spammed this to its death. All that matters is to present your concepts up front or closer to the top of the page. Remember, you are optimizing your page for users first and foremost, which means you should want to tell them ASAP what your page is about through a clear headline.
Misconception 5:Microsites and Other Domains I Own That Link or Redirect Back to My Site Will Help My SEO
The reality is, the chances of this doing much to your ranking is very slim. Technically, it is like voting for your self a thousand times. Even after this, it is still counted as one vote. Search engines work really smart to know who owns the particular domain’s registrant is and they see it as the same person as your primary domain.
Furthermore, by setting up domain after domain after domain…your entire SEO effort is spread too thin. Optimizing each separately doesn’t make sense and it pays off on putting all your effort onto your primary domain
Misconception 6:More Links Is Better Than More Content
In bound links are important, however if there is budget, get someone to write for your website. Sometimes, when we concentrate on link building, we end up concentrating on the numbers rather than the quality of the link. It is important to attract relevant and diverse source that link to your relevant page. And once invested in content generation ( web pages, blogs, lead generation offers etc) these are all content assets that will enable you to generate more inbound links over time. Writing good content alone doenst help, but we need to ask certain questions– Are you writing with a purpose? Who is your target audience? Have you analyzed your traffic sources and top performing posts? What keywords are you targeting? If all of these sound alien to you, then you’re missing the mark, and content alone will only get you so far.